FINE ARTS ELITE INTERNATIONAL
LONDON - PARIS
MAX LANIADO FINE ARTS
Consortium Laniado fine Arts New York, London, Paris
ALL AROUND THE WORLD, OUR CLIENTS ENJOY OUR DEDICATED EXPERTISE
An exclusive selection of the finest contemporary artists
characterized by their innovation and uniqueness
WE SHARE THE SAME PASSION FOR ARTS
MORE THAN AGENTS, MORE THAN ART DEALERS,
ABOVE ALL, WE ARE ART PROMOTERS AND ART ADVISERS
With decades of experience, we have been successfully promoting artists in London, Paris, and New York.
Permanently accessible, anywhere, anytime, our showcases reveal the real talent of the artists we have chosen to promote.
With this fantastic digital tool, we use virtuality to reach collectors worldwide and move them closer into a direct and personalized connection with professional experts who wish to share their passion for art.
We aim to inform, explain, teach, reveal, so that it may eventually lead to an excellent value buy.
Then we wish to continue the relationship because it is not just about selling; it is about durable emotions and value.
The virtuality is on-line, but behind it, there is a substantial reality:
real humans, real artists, real masterpieces.
COVID-19 confirmed the need to use the digital world. It has forced many amateurs to recognize the new media of the art market. The percentage of collectors who claim to buy works on-line has increased from 12% in 2018 to more than 47%.
Over 90% of on-line art market buyers claim that they will buy as much or more in the next 12 months.
The conclusion is that our vision of the market turned out to be right when we initiated it in 2017.
Of course, part of the public is attached to browsing through galleries of a neighborhood. But the promotional impact of a gallery remains local with too many overheads that would be better allocated to communication.
With the Internet, our windows remain visible worldwide 24 hours a day, 365 days a year.
Showing recent works, giving access to comprehensive information, may trigger the collectors’ interest.
It is then essential to establish a direct relationship to advise them and propose other works of the artist according to their desires. So it is all about developing an expert and trusting direct connection.
These virtual showcases should not be turned into catalogs that become a bazaar. (Some sites list nearly 3 million works by hundreds of thousands of artists! Probably not a nursery of tomorrow's masters. But we are not in the same game of play.)
Restricting our actions to a small group of artists, reassures the clients as they acknowledge the perseverance and faith of the art promoter towards the artists he supports.
In short, we want to use the Internet, while perpetuating the methods and ideals of great merchants such as Kahnweiler, Durand-Ruel, Leo Castelli, Pierre Matisse, Rosenberg, etc.
To find, encourage, accompany, and promote the talents that have the potential to be the next generation of masters of tomorrow—virtual exhibitions without dematerializing the merchant-client relationship that must remain personalized.
We are permanently scouting for the real talents who have the potential of leaving their imprint on the contemporary art scene.
DECADES OF EXCELLENCE
AT THE SERVICE OF COLLECTORS WORLDWIDE